Tangential SEO: Finding Keywords for Content No One Else Has
Tangential SEO, also known as lateral SEO or niche SEO, involves finding keywords and creating content that are unique and not heavily targeted by competitors. This approach allows you to tap into less competitive or underserved niches, potentially driving organic traffic and gaining visibility in areas that others might overlook. Here are some strategies to find keywords for content that no one else has:
Long-tail keyword research: Long-tail keywords are more specific and less commonly targeted phrases that often have lower search volume but higher intent. Use keyword research tools (such as Google Keyword Planner, SEMrush, or Ahrefs) to find long-tail keywords related to your industry or niche. Look for queries or topics that are underserved or have limited existing content.
Niche-specific forums and communities: Explore forums, discussion boards, and online communities that are relevant to your niche. Pay attention to the questions, discussions, and topics being discussed. This can help you uncover unique keywords or ideas that people are searching for but haven't been extensively covered.
Social media listening: Monitor social media platforms, including industry-specific groups, pages, and hashtags, to identify emerging trends, discussions, and topics within your niche. Pay attention to the questions, comments, and conversations to uncover potential keywords or content ideas that others may have overlooked.
Industry-specific publications and journals: Explore industry-specific publications, academic journals, or niche websites related to your field. These sources often cover specialized or cutting-edge topics that may not have been widely covered by competitors. Look for keywords or concepts discussed in these publications that you can incorporate into your content.
Keyword gap analysis: Conduct keyword gap analysis using SEO tools to identify keywords that your competitors are not targeting. By comparing your website's keywords with those of your competitors, you can find opportunities to create content around keywords that are less competitive or untapped.
Customer feedback and queries: Engage with your audience and collect feedback, comments, and questions from customers or website visitors. Analyze their queries and look for patterns or unique topics that you can address in your content. This customer-centric approach can help you find keywords and content ideas that cater specifically to your target audience's needs.
Remember, while targeting unique or less competitive keywords can be advantageous, it's essential to ensure that there is still search demand and user interest in those topics. Conduct proper keyword research and consider the search volume, relevance, and potential value of each keyword before investing significant effort into creating content around it.
Long-tail keyword research: Long-tail keywords are more specific and less commonly targeted phrases that often have lower search volume but higher intent. Use keyword research tools (such as Google Keyword Planner, SEMrush, or Ahrefs) to find long-tail keywords related to your industry or niche. Look for queries or topics that are underserved or have limited existing content.
Niche-specific forums and communities: Explore forums, discussion boards, and online communities that are relevant to your niche. Pay attention to the questions, discussions, and topics being discussed. This can help you uncover unique keywords or ideas that people are searching for but haven't been extensively covered.
Social media listening: Monitor social media platforms, including industry-specific groups, pages, and hashtags, to identify emerging trends, discussions, and topics within your niche. Pay attention to the questions, comments, and conversations to uncover potential keywords or content ideas that others may have overlooked.
Industry-specific publications and journals: Explore industry-specific publications, academic journals, or niche websites related to your field. These sources often cover specialized or cutting-edge topics that may not have been widely covered by competitors. Look for keywords or concepts discussed in these publications that you can incorporate into your content.
Keyword gap analysis: Conduct keyword gap analysis using SEO tools to identify keywords that your competitors are not targeting. By comparing your website's keywords with those of your competitors, you can find opportunities to create content around keywords that are less competitive or untapped.
Customer feedback and queries: Engage with your audience and collect feedback, comments, and questions from customers or website visitors. Analyze their queries and look for patterns or unique topics that you can address in your content. This customer-centric approach can help you find keywords and content ideas that cater specifically to your target audience's needs.
Remember, while targeting unique or less competitive keywords can be advantageous, it's essential to ensure that there is still search demand and user interest in those topics. Conduct proper keyword research and consider the search volume, relevance, and potential value of each keyword before investing significant effort into creating content around it.
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